The Basic Attention Token, which transacts the token transfers in the via Ethereum’s blockchain, made its debut in the cryptocurrency industry with the target of resolving present marketing and advertising issues with which individuals have to deal with in the particular industry.
Source: BAT’s Page
Being in the market for a long time now and its latest spotlight-taking developments, the coin can not go unnoticed by many trader’s and investors’ radar for opportunities to jump in.
Basic Attention Token radically improves the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers, and users. It all happens on the Ethereum blockchain. – basicattentiontoken.org
BAT has been designed to bring efficiency in the marketing and advertising industry. The digital token, BAT is exchangeable among publishers, advertisers as well as users
With the attempt to clear fraud, trackers and middlemen, the blockchain adoption in the marketing industry including similar projects to BAT which are being developed is rising on a higher scale day by day.
Additionally, users experience constant rising mobile data expenses abuse where half of the data spend is on ads. Tanking the batteries performance also increasing load time are some of the ads-effects that take place.
BAT integrated with Brave Browser. The Browser is one of the few in the market that are fast, open source and privacy-focused. Brave Browser is able to block malvertisements and trackers.
Returning to the current BAT value situation, with today’s performance against the US Dollar it has reached the $0.3331 level which has not been visited by the coin since end of July – beginning of August.
Accordingly, the pair BAT/USD is battling to stay above the just-cleared tanking trend line which prevented any major gain that could turn true now in the upcoming days.