Blockchain utilization

Despite Prohibiting Crypto-Ads, Google To Develop Its Own Blockchain

It has not been long since Google [most use search engine] did ban cryptocurrency related ads, very similar to the giant Facebook. However, the leading search-bar has chosen to move forward with the technology behind cryptos and create its own blockchain with the aim to deliver transactional and cloud services:

“The Alphabet Inc. unit is developing its own distributed digital ledger that third parties can use to post and verify transactions.” – various sources.

One of the main targets of focus for the company is security, in which case plans are being designed-out to use Identity-Aware Proxy and multiple factor authentication while additionally decentralized technology to be added as the cherry on top of the cake for further infrastructure improvements.

They have invested in many blockchain startups, which include Sorj Labs, Blockchain, Ripple, LedgerX, Buttercoin and Veem. A spokesperson for Google said;

“Like many new technologies, we have individuals in various teams exploring potential uses of blockchain but it’s way too early for us to speculate about any possible uses or plans.”

For the time being, the firm is exploring ways on how to use blockchain online while their IoT tool and Chrome browser has been outrun by the Chinese e-commerce company Alibaba and a blockchain startup – Brave. Supported on the Ethereum Blockchain, Brave is a web browser which using Basic Attention Token or BAT connects readers and publishers.

It is unclear at the moment how retargeting will be tackled. Despite launching a built-in ad blocker, it did not solve the problem. Brave however; promises that it will keep users anonymity by blocking Tracking Cookies.

“We’ve seen enough consumer harm or potential for consumer harm that it’s an area that we want to approach with extreme caution.”