Ripple as a cryptocurrency and its tokens are directed where to be lead by its enterprise running ‘things’ behind with a very well out-thought market strategy, one of its kind we could say in the virtual currency world.
The company behind XRP token is attempting to get banks on the blockchain technology network by pulling out a rebate, in the structure of its tokens for early adopters.
The enterprise has turned its way towards the XRP holdings to pull out $300 mil planned for the RippleNer Accelerator Program, which is made of a volume rebate and the adoption marketing incentives.
Members of RippleNet will receive interface-fee rebates and licenses in the case of integration and volume milestones in the condition of various deadlines.
According to the company – the rebates that are available in US Dollar or XRP tokens will take care of 50 percent to 300 percent of the above mentioned fees and first year license fees.
On the other side, the marketing strategy incentive will match eligible users marketing spend when they promote Ripple-hoisted services and products for the costumers.
Monica Long – the VIP marketing of the enterprise, mentioned that is taking notes out of PayPal and other financing entities in a bid to create network effects on the platform stating it includes more than 100 members:
“Since we are offering the incentives in XRP, we anticipate seeing an added benefit of building an easy on-ramp for institutions to use XRP in their payment flows to lower liquidity cost in the future. Early reception of these XRP incentives in a test phase has been very positive”