TRON (TRX)–TRON Founder and CEO Justin Sun is no stranger to high profile announcements. While the young cryptocurrency leader has at times drawn criticism for his showmanship in relation to marketing TRON, a thin line that has crossed into blatant promotion, Sun has continually been able to spark excitement for the currency in an industry that is plagued with slow moving development and adoption. Sun’s direct line to both TRX investors and developers, as well as his spotlighting of the work done by the TRON Foundation, has been a welcome change to the typical landscape of cryptocurrency.
Earlier in the year Sun shocked the marketplace with the announcement of his purchase of goliath torrenting service BitTorrent, which he seeks to integrate into TRON’s evolving Main Net platform.
While Sun’s acquisition and subsequent integration of BitTorrent into TRON has yet to be reflected in the coin’s short term valuation, the emphasis all along has been on paying dividends for future use. In particular, the “secret project” that was hinted for months was finally revealed to be Project Atlas, an initiative to implement BitTorrent on TRON’s network in a way that vastly improves upon and generates innovation for both services. It’s undeniable, at this point, that BItTorrent has been a boon for both the development of TRON and keeping the TRX currency in the spotlight–an amount of finding that Sun may find to be well worth the cost of purchasing the platform in years to come.
Now, as reported yesterday by EWN, Justin Sun’s recent hinting at a partnership may be the most ambitious yet for both the young founder and the top 20 cryptocurrency. While nothing has yet to be concerned, the current speculative mill has it that TRON is in the works to announce a partnership with Baidu, one of the largest IT companies in China and essentially the Google equivalent for the country, holding control over 66 percent of all internet searches with the nearest competitor commanding barely a quarter of that number.
According to CoinNess.com, the TRON development team reported confirming with them that a partnership was being brokered between the cryptocurrency company and the China internet giant Baidu. On Friday, Justin Sun posted on Twitter that his company was looking to move the chains even further than the massive potential merger of TRON and BitTorrent with a new partnership that would be worth billions of dollars,
“Finally, First time to partner with tens of billions USD valuation industry giant. Guess the name.”
As mentioned earlier, Sun has at times been vilified for his active, heavy-handed approach to marketing. While the price of TRX has yet to jump on the news of a potential Baidu merger, as would be expected for a partnership of such scale, if TRON manages to deliver on the claims of the founder it could be looking at a bright future in 2019. Given the slow burn development of BitTorrent, which could continue to reap benefits over the lifetime of TRON an early-mover advantage with the Google of China could provide the cryptocurrency company with the wide scale exposure necessary to launch the coin into the top of market cap, and continue its climb throughout the coming year.